Does Your Organization Consider Soft Costs When Measuring Content ROI?
As marketers, we often unintentionally discount work done in-house to research, develop, and distribute sales enablement materials. After all, creating content to empower sales to talk to customers and...
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Five Key Sales Enablement Takeaways from 2015
It sounds cliché, but it’s hard to believe the year is almost over! 2015 has been full of unexpected twists and turns for many organizations, and when it comes to Sales Enablement, it’s been a year of...
View ArticleMake the Most of Your SKO: Be More Successful with Sales Enablement Efforts...
You never know unless you ask… This sentiment is true in all facets of life, whether managing personal relationships or business relationships, you just never know what people need or want unless you...
View Article5 Selling Trends in 2016 That Can Be Improved with Sales Enablement
Recently, our friends over at CEB posted a great blog highlighting five trends that will help sales execs this year. This post is spot on, and as I read it, I couldn’t help but think about the ways...
View ArticleSales Enablement Luminary Series: 8 Keys to Sales Enablement Success
When it comes to marketing in today’s go-go-go, always-on, like-worthy, re-tweetable, deeply digital world, there are people who get it, and those who don’t. Matt Heinz gets it. And he’s really good at...
View ArticleEmpower Your Field With Customizable Sales Content
As a marketer, I’d like to think that the content I produce for sales is always 100% spot-on and customer-ready… that every word on the page or graphic in the PowerPoint presentation is perfect as-is....
View ArticleTurn Your Content Into A Reliable Revenue Driver
What if every time your marketing team produced a piece of content, you knew its inherent value? If every one-sheet, white paper, presentation, and infographic was so measurable you knew if it worked...
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SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
Today’s technology empowers marketing and sales teams to work together to improve sales effectiveness, and they do so in ways that were unfathomable just five years ago. The thing is though, there are...
View Article5 “Must Haves” to Ensure Your Sales Enablement Platform Gets Adopted
Sales enablement technology is continuing to take hold as an important investment for organizations of all sizes. In fact, sixty-eight percent of sales executives plan to invest in sales enablement...
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4 Steps to Turn Sales Enablement into Revenue
Recently, we co-hosted a webinar with SiriusDecisions called Connect Sales Content to Revenue. This session was chock-full of research-backed advice to help you turn your sales enablement efforts into...
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Methodology for Measuring Sales Enablement’s Impact on Revenue
In a recent webinar with SiriusDecisions called Connect Sales Content to Revenue, research-backed advice was provided to help you turn your sales enablement efforts into measurable revenue...
View ArticleWant Your Sales Team to Crush Quota? Remove Information Overload.
Recently, CEB posted about a little-discussed correlation in selling organizations—the more burdened a sales team, (in terms of content, disparate tools, complex internal processes)—the lower their...
View ArticleMake This Your Best Sales Kick Off Ever — 5 Areas of Focus
As we’ve all settled back into life the first few weeks of 2017, there have been plenty of water cooler conversations about holidays, trips, and new year’s resolutions around the halls of Highspot....
View ArticleDefining Success with Sales Enablement
What is Sales Enablement? Sales enablement is becoming more and more of a common term in organizations big and small. But, just as no organization is the same, no definition of the concept of arming...
View ArticleDefining Sales Enablement Roles and Responsibilities for Organizational Success
One of the great things about being in an industry that is still defining itself is that there are no real boundaries. When it comes to sales enablement, the sky is the limit because we’re all defining...
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Resolve the Marketing and Sales Content Dispute
When it comes to sales and marketing types, they want to like each other. In fact, in my experience, they want to love each other! After all, sales and marketing work towards a common goal—generating...
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Sales 3.0 – The Future of Sales Will Require Sales Enablement
Last week, Highspot attended Sales 3.0 in San Francisco. For those that don’t know, Sales 3.0 is a long running—and evolving—conference run by Gerhard Gschwandtner, the founder and CEO of Selling...
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SiriusDecisions State of Sales Enablement 2017
Earlier this year, we released our State of Sales Enablement report. Full of insights from sales enablement pros across industries and in organizations of all sizes, this benchmark report has become an...
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Old School Meets New School—How Top-Performing Sales Organizations Onboard...
Classroom training. Those two words can make even the most seasoned professionals cringe. After all, by the time we’re entrenched in the business world, we think we’ve long since left the classroom...
View ArticleThe Framework for a Solid Sales Playbook
In the old days, a sales playbook may have been nothing more than a fat 3-ring binder with some tabs in it. While talking on the phone to a prospective buyer, a salesperson could tuck the receiver...
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